Social media as used by brands today appears to be one of two things: entertainment or customer service. We are on the cusp of something that must evolve to be more than the sum of its parts.
CONTRIBUTORS
- Social Media
Jeremy Adirim
Jeremy Adirim is the Executive Interactive Producer at Goodby, Silverstein & Partners. Prior to working in advertising, he worked in the video game industry. Adirim has been at GS&P for nearly five years and in digital advertising for well over a decade. He doesn't own a TV.
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Lack of Leadership: How Focusing on the Tactics Will Lead to Digital Failure
The honest truth is no one — regardless of claims otherwise — has cracked that digital nut yet. Tactic, platform or latest fad, it is clear that no one owns anything or has stood out for long.
