The Agency Post

The only way to get the truest picture of how your DRTV campaign is performing is by combining orders received in the mail, by phone, via direct URL to your website and through the search channel.

Instead of calling your 800 number or going to the web URL on the TV screen, more and more consumers simply type your company or product name into Google.

Imagine visiting a website after seeing an ad, only to find the price is higher and/or the offer is different. Most consumers will think twice about buying when there is such a major disconnect.

As many as 75 percent of your customers start the shopping cart process and abandon it before completion. Learn why this happens and what to do about it.

50 percent, 75 percent or even 100 percent of your orders can take place online. You can’t afford to lose orders to competitors who are more nimble than you are.

Consumers watch TV with laptops and smart phones in hand and yet most TV advertisers are inviting consumers to visit the competition because they don’t support their TV efforts with an SEM campaign.

The core of successful paid search copywriting lies in writing copy that attracts consumers to click your ad, but also attracts those most likely to convert.

Understanding what we call the “search continuum” is essential for any marketer using paid search and clearly search is unlike most other forms of advertising.

When we evaluate paid search programs and websites of potential clients, we can’t help but notice the prevalence of issues we know depress response and reduce conversions.

Search is unique in that consumers identify themselves by what phase they currently occupy in the process by their specific search query.