Emily Eldridge is the CEO of Pure and the co-founder of The Agency Post. As CEO, Eldridge works to make agencies better at what they do by bringing together valuable services, products and information to create internal and client-related strategic solutions for member organizations. Her professional experience includes working on both agency and client-side strategic communication strategies and tactics for the B2B, B2C, e-commerce and entertainment industries. To personally interact with Eldridge, follow her on Twitter.
Here’s to those who contribute, not for fame, nor out of greed. To the industry masses they distribute, so we each may learn and succeed. These organizations should be recognized for their deeds, which is our purpose here today. May you thank them for the expectations they exceed, and use their resources in strategic ways.
Sexism seems to be a hot topic this week. In positive news, AdAge is publishing Women To Wat…
It’s the first day of June. It’s Friday. Summer has begun. Grab your colleagues and convince them that it’s time to go have a drink. Here’s your guide on how to kill it at your agency’s cocktail hour this week, including how to dress to impress, arrive on time and contribute intelligent conversation with the latest marketing news. There’s also a mixology lesson.
The Grand Bazaar houses 61 covered streets made up of more than 3,000 storefronts selling pashminas, rugs and other trinkets to hundreds of thousands of daily visitors. Emily Eldridge explains some of the simple tactics its traders have employed for centuries to lead to higher sales conversions from locals and tourists alike.
Whether you’re an agency, brand or niche resource, I’m sure you’ve got a “nightmare” to share about scope of work on one project or another. Common scope nightmares are: Scope Creep: The project specified three rounds of revision, yet somehow you’re now on round 11…
You need to know something and know it well. And, as many have said before me, if you know something about everything, then you know nothing about something. Building your niche expertise, while also working to maintain a general scope of knowledge, can create major resource issues.
I’ve been reading a ton of “2012 predictions.” Many are insightful. And while they have value, I’m not going to write another one. I feel it’s more universally constructive to discuss our collective approach to the industry and our respective organizations in order to become that much more effective in ensuring our long-term success.
Thanks to an awesome United Way volunteer opportunity, my fiancé and I were tasked with fulfilling the Christmas wishes for well-deserving children on a budget of about $40 each. You would think that the budget would have been the challenge, but there were many more retailer #fails throughout our shopping experience, including the in-store experience, mobile capabilities and social media interaction.
There are a few basic rules to creating your Tier One website navigation. Two of them are the 7 +/- 2 Rule and Objective Naming Rule. The most important thing to remember in regards to rules is that they have their purpose. Know them, so that you know when to adhere and also when to break them.
Google’s Our Mobile Planet, an online tool for the analysis of smartphone usage, was released early this fall. The tools allows marketers and curious consumers to harvest data and create charts reflecting the penetration, behavior, activities, commerce and advertising of smartphone usage.
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