Getting new clients and keeping your current clients while you on-board the new ones are two very different efforts that require different strategies.
Doug Austin
For nearly 30 years, Doug Austin has been studying the “art of observation” and filtering out the human truths. Whether digging for key customer/consumer insights or preparing the next national retail promotion, it’s all about the ability to “hear and see” what others may not and asking the hard questions that get us to the possibilities. Austin is the SVP of Growth & Innovation and leads product and brand innovation sessions for Marlin Network.
FEATURES
Client/Brand Conflicts: Setting Up the Firewalls
With clients and brands, can’t we all just get along? The answer is a definite maybe. It depends who you ask.
Variable Compensation: When is it Right and for Whom?
There are certain stigmas to overcome when it concerns someone’s salary in an agency environment. Let’s face it: We’ve not given anyone any reason not to be cynical about an “incentive-based compensation” package.
