Agency 100 FAQs
What is the Agency 100?
The Agency 100 is an annual ranking of the fastest-growing advertising, marketing and communication companies in the U.S. The ranking celebrates an agency’s fortitude, client relationships, business development, operations management, strategic ideas, creative produced and innovation. The Agency 100 evaluates a company’s growth in revenue over a three-year period and lists agencies accordingly.
What qualifies as an agency?
An advertising agency is a company that plans, creates or executes on advertising or marketing communication materials for a business. Advertising, marketing, search (SEO/SEM), public relations, development, creative, mobile, social, digital and/or interactive, media, video/motion media, direct response, commerce and content marketing firms are all considered agencies for the Agency 100. In-house advertising and marketing “agencies” and non-profit advertisers will not be considered an agency.
What are the eligibility requirements?
Any agency with at least a four-year (2009-2012) financial history and a minimum of $50,000 in revenue in 2009.
How is the Agency 100 ranked?
The Agency 100 is ranked based on the highest three-year growth rates of applicants. To do this, we ask for the agency’s AGI in both 2009 and 2012. By using 2009 as the base year, we are able to calculate the three-year growth rate of the agency.
How does The Agency Post define AGI?
The Agency Post defines AGI as an agency’s total gross income minus the cost of goods sold. For example, if an agency collects $10 million in media buying revenue, and spends $7 million in placing those ads, its AGI revenue for those transactions would be $3 million.
How does The Agency Post calculate the three year growth rate?
We calculate the each agency’s three-year growth by taking the agency’s 2012 revenue and dividing it by the agency’s 2009 revenue, subtracting 1, then multiplying by 100. For instance, if an an agency’s 2009 revenue is $500,000 and its 2012 revenue is $3.5 million, we would calculate growth percentage as follows.
($3,500,000/$500,000) = 7
7 – 1 = 6
6 x 100 = 600
Growth is 600 percent.
When can I apply?
The application will open in March 2013 and continue through May 2013.
Where can I apply?
Our online application can be found here. To receive a sample application of the Agency 100, submit your email below.
How much does it cost to apply to the Agency 100?
Early-bird deadline: March 31, 2013 – $99
Regular deadline: April 30, 2013 – $199
Late deadline: May 31, 2013 – $249
How do you verify revenue?
Revenue is reported by the CEO or equivalent at each agency and then certified by signature from a qualified professional. The revenue certification form can be downloaded here. You can verify revenue at the time you complete the application or by emailing it to agency100 [at] agencypost.com with the agency’s name and the phrase “Revenue Verification” in the subject line. If you have any issues reporting revenue numbers this way, please contact agency100 [@] agencypost.com. We can work with companies to report their percent growth in other ways as necessary.
Still have a question?
Email agency100 [at] agencypost.com, and we’ll get back to you as soon as we can.